Sectors of our Ports and Maritime Consulting ~ Cruise
Its high visibility and economic impact, however, is rather at odds with the poor financial viability of terminals in start up situations. Successful developments require a partnership approach integrating terminal development with marketing and itinerary development on land.
The following projects have concerned development of the cruise sector:
Fisher Associates was appointed as part of a consortium led by Gifford to prepare a development concept and economic feasibility study for this bold new scheme. Following the team's triumph over the course of a competitive selection process, the consortium was appointed thanks to the combination of vision and do-ability presented by our concept.
The scheme was based on a proposal for the development of a new outer marine facility incorporating: marina berths, harbour working craft facility, property development, a cruise berth facility and iconic structures and points of interest. The proposed development aimed to create a sustainable destination and significantly raise the prestige of the area.
Fisher Associates was responsible for undertaking market research, financial appraisal and economic impact of the scheme as follows: (2008)
- The market appraisal was based on a supply and demand analysis for the main markets: cruise; marine leisure; and property (residential, commercial, retail, hotels, public).
- The financial appraisal considered the likely funding structure of the project, and determination of rates of return.
- The economic assessment looked at the various benefits that would arise from each of the main market sectors, and tested the validity of a public / private partnership for funding the scheme.
We were commissioned by the UK's Northwest Development Agency to undertake a scoping study aimed at identifying the potential for the devleopment of a new cruise ground on the Irish Sea. (2003)
download the project specification (PDF document)
